Kidadl
The digital home of family ‘edutainment,’ helping parents educate and entertain their kids with trusted, personalised, curated content designed for families.
Target audience: Parents, families.
Aim: Entertaining, helpful content with a focus on SEO.
Brief: A post outline is given, with sub headers where required.
Method of working: With Kidadl editor, posts submitted through client portal.
Explore my articles here: Jo Kingsley Articles on Kidadl
Westlab
Multi award-winning vegan and cruelty-free range of bathing salts, designed to enhance daily wellbeing – including fitness, sleep, body cleansing and relaxation.
Target audience: Adults with an interest in wellness, self care and ethical grooming.
Aim: Helpful content, built around a core product.
Brief: No briefs (except to include a product of my choice), concept development my own.
Method of working: With Westlab PR/marketing rep, posts submitted through Google Drive.
Routine to help reduce anxiety by switching off for a restful night – Westlab
How To Encourage A Positive Mindset In The Year Ahead – Westlab
Arty Crafty Kids
Website dedicated to making art and craft projects even more accessible by providing engaging and unique, hands-on activities and fun-filled project ideas. With a social media following of over half a million and hundreds of thousands of web visitors very month.
Target audience: Parents and families; teachers, schools and learning environments.
Aim: Helpful, creative content with personality and a focus on SEO.
Brief: Content is shaped around art and craft projects, created by client.
Method of working: Direct upload to client website.
As well as online content, I was honoured to write the introduction and craft descriptions for the client’s very first book, 3D Paper Crafts for Kids: 26 creative projects to make from A-Z available to buy now from Amazon:
Need To Live
A Community Interest Company dedicated to actively supporting young people with everyday issues, helping them to turn aspiration into action.
Target audience: Students.
Aim: Punchy and relevant content, that’s either empowering, entertaining or valuable.
Brief: No briefs, concept development my own.
Method of working: Direct upload to client website.
How to re-think new year weight loss messaging – MyNeedToLive
5 things to start in January – that aren’t new year’s resolutions – MyNeedToLive
5 Beauty Products You Can Make at Home – MyNeedToLive
Alcohol-free alternatives to your favourite cocktails – MyNeedToLive
Best ways to look after yourself at Uni – for free – MyNeedToLive
How to eat healthily at Uni – MyNeedToLive
6 Accounts to follow on Instagram to improve your mental Well-being – MyNeedToLive
5 Reasons to Visit Nottingham – MyNeedToLive
5 alternatives to trick or treat this halloween – MyNeedToLive
Must-watch post-Christmas catch up TV – MyNeedToLive
The best Christmas films on Netflix this year – MyNeedToLive
My story of surviving mental illness at Uni – MyNeedToLive